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California Dreaming: Trendy SoCal Makeup Looks

Three beauty looks inspired by the cool and carefree girls of sunny Southern California.

Surfer Chic

This no-fuss beauty has that barely-there makeup glow that we all aspire for. Forget the heavy mascara and liquid matte lippie. This look is all about easy, breezy products like multitasking tints and sea salt sprays. Start by evening out your skin with an oil-free foundation to keep you from looking greasy by midday. Afterwards, use a cream type of product for both lips and cheeks to give you the same natural flush you get after a workout. Finish off by scrunching some sea salt spray into your natural hair—this will define your layers and give it that effortless beach girl vibe.

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Bronzed Babe

The SoCal girls are known for their enviable tans, and while we’re all for sporting that toasty glow, we also try our best to be safe under the sun. To mimic a glam tan, load up on bronzy hues for your eyes and cheeks with an eye palette (we love the ones packed with up to 12 shades) and baked bronzer (baked products are highly pigmented and effortlessly blend into skin), then finish off with a lighter shade on your brows to pull the entire look together.

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You Glow, Girl!

If we could walk around with a light reflector 24/7, we would but of course, the less sillier approach would be to use products that reflect the light, giving skin unbelievable dewiness that’s typical SoCal style. Strobing is the way to go, and products like LA Girl’s Strobe Lite Powder do the job well. It’s loaded with light-reflecting particles that lend skin a believable glow. We also like to use a liquid type of highlighter on the outer areas (think top of cheek bone and tip of nose) to create an almost ethereal radiance. A neutral lip finishes off this look.

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Text by: Agoo Bengzon

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