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Mel Aguinaldo

Mel Aguinaldo is a Manila-based Creative Director. He used to dream of becoming a pilot but his extraordinary flair in arts led him to the creative world of advertising. The Fine Arts graduate spent the past 23 years with BCD Pinpoint Direct Marketing, J. Benson Advertising, 141 Philippines, TBWA/SMP, Campaigns & Grey, and Ogilvy & Mather with a long history of accolades, outstanding campaigns and truly satisfied clients. His artistic legacy includes his first award-winning project with Ogilvy & Mather, The Economist’s “Pencils”, his socio-cultural campaigns for UNICEF, and the most recent Coffee Art projects that featured him in local and international media and ultimately branded him as the country’s prime coffee artist. At the moment, Mel shares his creative expertise to Calyxta, M2M Design and Telos. He is also Head of Art in the independent creative agency, Silver Machine Digital. Other than continuing to practice his craft and finding the unique and creative ways to execute his ideas, Mel is greatly involved in helping new talents. For him, a Creative Director should be ready to share his knowledge and be a good mentor.  


Skin: Fair

Hair: Salt & Pepper

Can’t live without: Coffee

Favorite Calyxta Find: Tony & Guy hair products for men, Kanebo Suisai Beauty Clear Powder for face, and the face mask with Snail Essence (TonyMoly Pureness 100 Snail Mask Sheet Skin Damage Care)

Find him at:

Instagram: @melbandit

Facebook: Mel Aguinaldo

Twitter: @Melbandit

Calyxta works appear in:

Baby Barangay cover story – May 2017

Karen Davila cover story – March 2017

Text by: Sherry Tenorio

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